Tuesday, October 29, 2013

No More Making The Bed

http://www.youtube.com/v/CA1cONT42po?version=3&autohide=1&showinfo=1&autohide=1&autoplay=1&feature=share&attribution_tag=PBak7M2ta0FD-hKru-69JQ

Thursday, October 10, 2013

Why Are Australian Retail Buyers Unwilling To Give Innovative Local Designers a Fair Go?

Jane Tepper knew she had developed a winning product when she was invited to exhibit at the Hong Kong International Home Textiles and Furnishing Fair and her Coshee® bed linen won an International award for ‘Best New Homewares Product.’
“We started selling our bed linen firstly on our own website and we quickly found other online stores that wanted to stock our range.  In the first two years I exhibited at all the major trade shows in both Australia and New Zealand and knocked on many doors to present our Coshee® bed linen.” said Jane.
You would have thought with all the ground work  done that approaching major retailers in Australia would be easy but Jane soon found they were not interested in anything new, innovative or Australian.   “I started to wonder if buyers had become complacent and out of touch with consumer needs and are too set in their ways.”
 “When was the last time you saw a new product like this that could shake the market around?” Jane asks. There are many innovative Australian designed products available online but the majority are never seen here in our retail stores.”
“It seems to me that the retail buyers’ at many stores have their own code.  Many will ask you to provide a sample and then don’t return phone calls, or answer enquiries so you can’t get feedback and in some cases we have had stores that do want our range but buyers who don’t.” 
“Isn't it amazing that Coshee® bed linen has won awards and is getting traction in the US and other countries?  It has already attracted imitators in breach of our patent – Yes this is a patented product deemed innovative enough to have already been granted patent rights yet despite all of this, no acceptance by retail buyers in the country of origin.” Jane says.
“I will continue to pursue buyers here in Australia as well as overseas, Jane says, as I know there are many other Australian business’s like mine that have amazing products and ideas that work and I think the Australian consumer would love to know more about our home grown assets.”
Jane’s fast growing accolades as a reputable authority on manufacturing has seen her invited to speak on a panel next month in Melbourne at the Australian International Sourcing Fair Nov 13-15th where she will be discussing manufacturing requirements for Australian based business and designers with other International speakers. Her Coshee® bed linen by EcoSleep Australia are sold in Malaysia, Hong Kong, New Zealand, Australia and the USA.
Coshee® bed sets are a quilt cover with a clip on top sheet. No more messy tangled sheets or mounds of washing and best of all no more bed making. Just smooth the cover and the bed will always look neat and stylish. Perfect for all the family. 
Jane can be found at www.ecosleepaustralia.com.au,   jane@ecosleep.com.au     and on 0419 104 838