No More Making The Bed

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Why Are Australian Retail Buyers Unwilling To Give Innovative Local Designers a Fair Go?

Jane Tepper knew she had developed a winning product when she was invited to exhibit at the Hong Kong International Home Textiles and Furnishing Fair and her Coshee® bed linen won an International award for ‘Best New Homewares Product.’

“We started selling our bed linen firstly on our own website and we quickly found other online stores that wanted to stock our range.  In the first two years I exhibited at all the major trade shows in both Australia and New Zealand and knocked on many doors to present our Coshee® bed linen.” said Jane.

You would have thought with all the ground work  done that approaching major retailers in Australia would be easy but Jane soon found they were not interested in anything new, innovative or Australian.   “I started to wonder if buyers had become complacent and out of touch with consumer needs and are too set in their ways.”

 “When was the last time you saw a new product like this that could shake the market around?” Jane asks. There are many innovative Australian designed products available online but the majority are never seen here in our retail stores.”

“It seems to me that the retail buyers’ at many stores have their own code.  Many will ask you to provide a sample and then don’t return phone calls, or answer enquiries so you can’t get feedback and in some cases we have had stores that do want our range but buyers who don’t.” 

“Isn't it amazing that Coshee® bed linen has won awards and is getting traction in the US and other countries?  It has already attracted imitators in breach of our patent – Yes this is a patented product deemed innovative enough to have already been granted patent rights yet despite all of this, no acceptance by retail buyers in the country of origin.” Jane says.

“I will continue to pursue buyers here in Australia as well as overseas, Jane says, as I know there are many other Australian business’s like mine that have amazing products and ideas that work and I think the Australian consumer would love to know more about our home grown assets.”

Jane’s fast growing accolades as a reputable authority on manufacturing has seen her invited to speak on a panel next month in Melbourne at the Australian International Sourcing Fair Nov 13-15^th where she will be discussing manufacturing requirements for Australian based business and designers with other International speakers. Her Coshee® bed linen by EcoSleep Australia are sold in Malaysia, Hong Kong, New Zealand, Australia and the USA.

Coshee® bed sets are a quilt cover with a clip on top sheet. No more messy tangled sheets or mounds of washing and best of all no more bed making. Just smooth the cover and the bed will always look neat and stylish. Perfect for all the family. 

www.ecosleepaustralia.com.au

Jane can be found at www.ecosleepaustralia.com.au,   jane@ecosleep.com.au     and on 0419 104 838

Are you a Chicken Soup or a Thai Laksa?

This morning my daughter Caitlin started talking about her week, her friends and what a busy life she leads!

I asked her how she thought parents do it with children, and work, and friends to visit and she answered “You know what you are doing, you have had practice and anyway you’re a chicken soup”

Pardon? Repeat that line.. ”You’re a chicken soup”

What do you mean? I asked. “Well, she said. I think of you as warm and comforting. The kind of person I always need to have around when I don’t feel well or I need to chat to, just like the chicken soup you make when we didn't feel well as kids.” 

“Me, on the other hand, Caitlin said. I am a Thai Laksa, hot and spicy and something to be enjoyed with friends with lots of laughs on a Saturday night when there is a party to go too!

In our group of friends we often talk about what sort of foods we are like as people, it’s fun and when you think of it you do match the Chicken soup and I right now am a perfect match to a Thai Laksa.”

I had to stop and mull over this for awhile and decided she was right. When my children were sick I always made chicken soup with loads of parsley to make them feel better and give them nourishment and snuggled them in bed.

The first time my son felt unwell after leaving home he rang and asked if I could make the soup as he was sure that would make him feel better.

So Caitlin has raised an interesting topic. What sort of food are you? And can it change? If I am now a chicken soup can I become a Thai Laksa when the children have all left home and my husband and I have unlimited freedom? Or will I always be a Chicken Soup and do I mind? Ummmm….

What sort of food would you like to be?

Jane
http://www.ecosleepaustralia.com.au

No More Making The Bed

JDZ : FEATURE FRIDAY: RED ON RED

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Ecosleep Australia: Designer of Coshee® Smart Bedding for all the family: Is your Child's Bedroom a Haven or a Hazard?

Ecosleep Australia: Designer of Coshee® Smart Bedding for all the family: Is your Child's Bedroom a Haven or a Hazard?: Do you remember being sent to your room as a child for time out, and being happy or sad? I was always happy as it meant I could go and re...

Is your Child's Bedroom a Haven or a Hazard?

Do you remember being sent to your room as a child for time out, and being happy or sad?

I was always happy as it meant I could go and read and maybe the jobs would be done by my other siblings before I was allowed out!

However mum caught on to this pretty quickly so at times I would be sent to my brother’s room which had nothing in it I liked in it.

Times have now changed and we have so many cool gadgets for kids in this Tech savvy world that I wonder how they feel if sent to their room for time out or to go to sleep at night? Is it a haven or a hazard?

Do you allow your child to read before bed or play with the ipad? Do they watch movies or play games whilst in bed and is this a soothing down time before sleep?

We are, as adults probably just as guilty of phones by the bed, TV’s in the bedroom and ipads at the ready when we go to sleep or wake up but does it really help us wind down?

We didn't allow our children to have a TV in the bedroom when they were growing up as we thought they would become anti social and forget how to sit as a family and laugh at shows together. Did we do the right thing? I think so.

My favourite way to go to sleep is still reading a good book, tucked under the covers with the soft glow of a bedside light and so do my daughters!

I would like to think we can all  have some quiet areas for both our children and ourselves that we can retreat to at the end of a day, to just relax and unwind as it really doesn't matter how young or old you are we all need some warm nurturing homely rooms to enjoy!

Jane
EcoSleep Australia
www.ecosleepaustralia.com.au